The Brew-Your-Costume facebook app created for Party City was a huge success in it’s first year. We wanted to spruce up some of the graphics and interaction for the second year so I was given the chance to re-imagine it. What was created was a full motion video experience which grabs your details from facebook and shows you what you should be for halloween.

The floating eyeballs were a nice touch. Thanks to @saysjulia for that one!

Polar bear mascot?? Maybe I need to tweak my facebook profile a little.