This was a project for a made-up company called “Drillbit Creative”. The challenge I presented to myself was to create a logo that showed three things: Sturdiness, friendliness, and brand awareness. The sturdiness was captured in the black and yellow colors and bold font. The friendliness was achieved by using a font with rounded edges and using lower case. And the brand awareness was captured in the two drill bits in place of the letter “L”.